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do you attract moms and kids to two different kool-aid sponsored
sites without ailenating either one?
answer came in the form of a interstitial web page that directs
users to both kool-aid.com and toomunchfun.com.
strategy was implemented as part of Kool-Aid's 2001 relaunch. The
relaunch also refocused the branding and navigation of the site--
reinforcing the Kool-Aid brand while making it easier for consumers
to navigate the site.
relaunch also added 3 new sections:
Factory (a fun new section for moms to find fun things
for kids to do with Kool-Aid.)
Magic Tricks (in partnership with Marvin's Magic, Kool-Aid
presents exciting magic tricks in conjunction with the launch of
Kool-Aid's New Magic Twists Flavors.)
Stuff (a new section to highlight current free promotions
Creative for this website was managed through NetSurf Technologies