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view view any of the pages full size, How do you attract moms and kids to two different kool-aid sponsored sites without ailenating either one? The answer came in the form of a interstitial web page that directs users to both kool-aid.com and toomunchfun.com. This strategy was implemented as part of Kool-Aid's 2001 relaunch. The relaunch also refocused the branding and navigation of the site-- reinforcing the Kool-Aid brand while making it easier for consumers to navigate the site. The relaunch also added 3 new sections: Fun Factory (a fun new section for moms to find fun things for kids to do with Kool-Aid.) Marvin's Magic Tricks (in partnership with Marvin's Magic, Kool-Aid presents exciting magic tricks in conjunction with the launch of Kool-Aid's New Magic Twists Flavors.) Free Stuff (a new section to highlight current free promotions from Kool-Aid.) Note: Creative for this website was managed through NetSurf Technologies |
- Concept Development
- Design
- Copywriting
- Navigation Development
- Infrastructure development
- Cross-browser compliant HTML and Javascript
- Perl CGI scripting
- Oracle database interface for recipe retrieval
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review the entire Kool-Aid site, click on the links below. |
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