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To view view any of the pages full size,
click on the image.

How do you attract moms and kids to two different kool-aid sponsored sites without ailenating either one?

The answer came in the form of a interstitial web page that directs users to both kool-aid.com and toomunchfun.com.

This strategy was implemented as part of Kool-Aid's 2001 relaunch. The relaunch also refocused the branding and navigation of the site-- reinforcing the Kool-Aid brand while making it easier for consumers to navigate the site.

The relaunch also added 3 new sections:

Fun Factory (a fun new section for moms to find fun things for kids to do with Kool-Aid.)

Marvin's Magic Tricks (in partnership with Marvin's Magic, Kool-Aid presents exciting magic tricks in conjunction with the launch of Kool-Aid's New Magic Twists Flavors.)

Free Stuff (a new section to highlight current free promotions from Kool-Aid.)

Note: Creative for this website was managed through NetSurf Technologies

  • Concept Development
  • Design
  • Copywriting
  • Navigation Development
  • Infrastructure development
  • Cross-browser compliant HTML and Javascript
  • Perl CGI scripting
  • Oracle database interface for recipe retrieval

To review the entire Kool-Aid site, click on the links below.