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When
5% of your consumer base buys 75% of your product-- how do you drive those
users to purchase more?
The answer
came in the form of Velveetas Recipe Tester Club. An
exclusive club for Velveeta consumers to get first-hand access to new
recipes-- AND-- most importantly-- the opportunity for the consumer to
give feedback to Velveetas Recipe Development Team on what they
thought about the recipe.
Although
this project is currently on hold pending a budget review, you can see
our new home page design above, or review our initial site overview presentation
below.
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